Open Web. Letter from letters
“OpenWeb works with publishers to bring conversations back from social networks to publisher sites” — this seems to be the shortest and clearest explanation of what the company does.
At a glance, it's simply a symbol made up of interconnected elements. There are many similar symbols, so it is perceived calmly without any graphic challenge. The precise visual solution helps to appreciate its meanings:
- The ring represents the letter “O” (first word).
- It plays with the letters “WWW” (second word in the name).
- The dance of the letter “W” symbolizes the unity around the idea.
The typographic part is set in a custom serif font, which suits the publisher platform. Despite the difference in typefaces (the symbol is sans-serif, the wordmark is serif), the combination of stroke weights and counterforms makes the logo appear cohesive.