oRo Co. A pet logo for a no pet business

Japanese IT corporation that sells cloud and marketing solutions.

The logo attracted attention by ingeniously turning the 'R' into a nose and mouth (or whiskers), coupled with a rare emotion of astonishment for corporate design (easily achieved by the absence of pupils and a degenerate mouth).

The character and emotion are instantly recognizable, yet identifying who it is proves difficult​ ​— a dog without ears, a bun with a face...

The wordmark follows the theme of circles introduced by the logo. It isn't afraid to play with registers and font size, which, combined with short words and punctuation, creates a memorable rhythm and character.

It's surprising that mascots are so familiar to the Japanese that such a logo can represent a corporation with a capitalization of over $8.5 million. This once again underscores the importance of context.

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ORO Co., Ltd.