![](https://cdn.prod.website-files.com/647f46c5da12f6eb619d9ab0/66107320c843e1e1ac75bd15_litl-laptop-by-pentagram-logotype-design-review.png)
Litl. Devil’s in the little big details
![](https://cdn.prod.website-files.com/647f46c5da12f6eb619d9ab0/66107320c843e1e1ac75bd15_litl-laptop-by-pentagram-logotype-design-review.png)
It's a laptop from the eponymous company, designed for the whole family and home use.
➀ At first glance, the logo resembles school handwriting (the creators refer to the Schulschrift font, which is based on it). Interestingly, unlike classic handwriting, here the slant is reversed — the first 'l' demonstrates it well.
➁ Upon further examination, it's evident that the logo is fully structured, which likely gives it its resonance. The following elements work together: 1) even rhythm, 2) symmetry of 'l,' 3) the positioning of the peaks of 'itl' on a single diagonal. The geometric distances between the letters are not equal, although this is not noticeable. Furthermore, the logo fits well into a rounded square icon — a super important format for an IT product (especially today).
➂ The creators write that the logo is intended to convey friendliness and the flexibility of configurations (the laptop, besides the classic position, can also fold into an easel — matching the shape of 'l' in the logo). This has all been achieved — on the device, the logo looks approachable and cute.
![](https://cdn.prod.website-files.com/647f46c5da12f6eb619d9ab0/661075e83593f7a88a9ef275_litl-by-pentagram.jpg)