Case Publishing. A peculiar case
The Tokyo-based publishing house specializing in contemporary art, photography, and design.
Their delicate Napoleon cake made of nine brackets is a subtle and multi-layered solution.
- Most of the brackets resemble the first letter of the name. Such resemblance is a rare quality in good logos.
- The enumeration of these typographic tools hints at typography and printing.
- One of the meanings of the word “Case” is the typecase (Uppercase, Lowercase), which refers to a set of characters of one typeface or size. Here, it's an illustration of a complete set of brackets.
- If the viewer knows nothing about typography, “case” can mean an “example”. In this case, the logo represents examples of brackets.
- The solution is purely design-oriented, post-aesthetic, fitting the specialization of the publishing house.
When space is limited, the logo can be easily condensed to the first five brackets.
