Arrival. Otherworldly illusions

Arrival is a manufacturer of commercial electric vehicles.

It's not just a logo, it's an ode to proportions. Every ratio is so meticulously balanced that the image left in memory simplifies the original. There's an illusion that it's constructed from identical corners positioned at different angles.

Despite its graphic simplicity and modernist spirit, the logo carries a futuristic vibe, aligning perfectly with the company's image. I believe this sensation is achieved through the hieroglyphic quality of the symbols, akin to what you might see in science fiction movies (it could have fit into the movie “Arrival” too if it weren't about linguistics).

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