Studio Olga. A clever face for opinion leaders

A podcast studio from Stockholm.

It's amazing how changing just one letter can create a character, not from any source material, of course.

The creators cleverly saw a nose in the letter L, and eyes or glasses in the letters O and G.

A notable achievement is achieving this with not the most typical letters, in the uppercase of the Helvetica font.

The hairstyle is a dynamic element. But this dynamism doesn't define anything specific - the letters do all the work, and there should just be hair on top. The dynamism makes the logo more vibrant in contexts where it's appropriate.

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Studio Olga