![](https://cdn.prod.website-files.com/647f46c5da12f6eb619d9ab0/651b109462a9295dd419bbd1_nike-swim-by-nemanja-jehlicka-mark-aver-logotype-design-review.png)
Nike Swim. Modern waves
![](https://cdn.prod.website-files.com/647f46c5da12f6eb619d9ab0/651b109462a9295dd419bbd1_nike-swim-by-nemanja-jehlicka-mark-aver-logotype-design-review.png)
The wordmark of Nike line of swimming gear is featured by following:
- The text merges into a wave, conveying the image while maintaining readability.
- The pleasant rhyme of “M” and “W”, as well as the contrast between curved and straight strokes, adds to the design.
- The fashionable and modern character is achieved partly through the typography, which has been consistent for almost 40 years.
- Interestingly, in this lockup, “swim” is centered with optical compensation and is placed close to the wordmark, creating additional tension.