Ilo. The face of joy

The service for analyzing one's effectiveness on Twitter.

On the service's website, there's a phrase that says “‘ilo’ is the Finnish word for ‘joy’ 😌”, which explains the choice of the character.

Two things stand out in the logo:

  1. The combination of image and text without additional elements, allowing for easy reading of both.
  2. The character's emotion, which, along with the rest of the product, evokes trust.

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