Ilo. The face of joy
The service for analyzing one's effectiveness on Twitter.
On the service's website, there's a phrase that says “‘ilo’ is the Finnish word for ‘joy’ 😌”, which explains the choice of the character.
Two things stand out in the logo:
- The combination of image and text without additional elements, allowing for easy reading of both.
- The character's emotion, which, along with the rest of the product, evokes trust.