Azur. Waving misconceptions

The clothing brand from Marseille. It's a rare specimen. Just the captivating geometry is enough to make you want to keep a screenshot of it.

But a designer would go a step further to notice:

  1. Readability despite the intricacy of the curves.
  2. Thoughtful symbolism.

In French, Azur translates to “azure”, which refers to the clear blue color of the sky. Marseille is located on the French Riviera, also known as the Côte d'Azur. In this context, the waves within the contours of the letters cease to be just a decorative flourish; they become a meaningful representation of the location and the essence of the brand.

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