![](https://cdn.prod.website-files.com/647f46c5da12f6eb619d9ab0/65e1b758edb75043a95f1ddf_trigreca-versace-sneaker-collection-by-jacob-jan-wise-logotype-design-review.png)
TriGreca. Encoding fashion into lettering
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TriGreca—collection of Versace sneakers.
This is an excessive, deliberately intricate lettering—not everyone will decipher it. Such exclusivity is one of the tools of fashion.
It's intriguing to examine:
• which features enhance or diminish letter recognition,
• how letters are arbitrarily packed into the inscription,
• the blend of engineering structure and graffiti aesthetics,
• how elements easily rhyme, a feature rarely found in display fonts.