TriGreca. Encoding fashion into lettering

TriGreca—collection of Versace sneakers.

This is an excessive, deliberately intricate lettering—not everyone will decipher it. Such exclusivity is one of the tools of fashion.

It's intriguing to examine:

• which features enhance or diminish letter recognition,

• how letters are arbitrarily packed into the inscription,

• the blend of engineering structure and graffiti aesthetics,

• how elements easily rhyme, a feature rarely found in display fonts.

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