Mòlt. Grinding the context

The bakery in Valencia, Spain. The logo is an example of the importance of context.

It's a neat logo built entirely with straight strokes. This graphic austerity gives it character. That's how we see it.

However, locals see more. In Valencia, the second official language is Catalan (Valencian). From what I understand, it is becoming relevant again. Its use here adds authenticity and craftsmanship. The name of the bakery refers to the word “Mòlta” (grinding, milling). And here, the letter “O” becomes a millstone, while the accent becomes a grain.

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